Creative Director / Chief Creative Officer

Mindset Digital

As the Chief Creative Officer at Mindset Digital, I'm intently focused on transforming old-school corporate training into more visual, engaging and interactive learning experience. My job is to ensure that everything we produce are immersive, captivating and a little bit badass. From video scripting and production through interactive design and execution, we draw on every available tool to tell compelling stories for our clients.

To achieve this, we anchor every project with a carefully crafted narrative, and then we let loose the many ridiculously talented, creative people that I'm privileged to work with. We strive to bring together compelling stories, engaging visuals and rich multimedia into a package that is quick-paced and powerful, executed with both style and grace.

Founder and President

Blue Monkey Communications

September 2008 - Present
I started Blue Monkey Communications in 2008 and took on any communications job you had: print, web, social, video, broadcast and interactive. This including writing technical manuals, business plans, marketing and social media strategies and trade articles. I developed websites, wrote SEO-optimized content, managed user communities and spearheaded blogging and community strategy. I designed and scripted corporate-sponsored television programs and immersive trade show experiences.

In 2010, I took on writing, editing and directing duties for Kinect NatGeo TV, an award-winning educational video game developed with National Geographic and Microsoft; I also worked with Clutch Interactive to design narratives and cartoon scripts for a literacy project for McGraw Hill, and launched Blue Monkey Books, an interactive book publishing application aimed at K-5 readers.

Since 2014, my duties as Creative Director at Mindset Digital have been my primary professional focus, Blue Monkey has remained active for select projects, short film production and adhoc copy/writing jobs that offered some professional development opportunities.

Key Projects:

Kinect NatGeoTV Season One and Season Two
Interactive TV. Video game for XBox 360. For full details, see here

SRA FLEX Literacy Project
Entertaining literacy cartoons for struggling readers in grades 3-8. More here.

Windows Entertainment and Connected Home Enthusiast Engagement
Multiple projects aimed at engaging and managing communications with the enthusiast community for Windows Media Center. Projects have included managing, moderating and reporting for TheGreenButton.com, a Microsoft-owned enthusiast community, managing the Windows Entertainment and Connected Home consumer MVP program, providing blog content for multiple Microsoft properties, including the Windows Team Blog, Clubhouse and TGB.

Microsoft Windows Vista, Windows 7 Technical Scenario Guides (Retail Support)
Wrote a series of best practice documents for Microsoft to share with retail partners for creating "good," "better" and "best" consumer scenarios in areas of productivity, entertainment, networking and mobile. Produced print documents and help documentation generated from a single sourced solution.

Other Client Projects:

  • Designed and implemented new web presence and sales collateral strategy for Healthspot.

  • Designed and implemented web presence for EarthMinded, a new division of Greif Corporation focused on green products. Included implementing e-commerce solution.

  • Developed brand and created web presence for the City of Nashville rain barrel project, RainBarrels4Nashville.com

  • Developed product name and brand identity for the PadTab tablet PC accessory.

Director of Creative Services


12.2012 - 02.2014

Oversee the creation and production of all public-facing media pertaining to this healthcare startup, including:

  • Print and electronic Sales Materials
  • Website and Social Media channels
  • Video and Interactive

Responsible for all digital strategy, including content creation, social netowrking, email marketing, paid advertising and web analytics.

Manage agency relationships, writers, graphic artists, videographers and editors as needed. Contribute to overall marketing strategy, and create all publications and assets in support of it.

Director of Communications

Exceptional Innovation, llc - Consumer Electronics industry

August 2004 - September 2008
  • Directed the work of a 9-person communications team to create and manage all corporate communications, including all media and public relations, technical and training documentation, print and electronic publications.

  • Lead writer for immersive theater scripts and scenarios for NextGen Home Experience Consumer Electronic Show projects in 2007, 2008; script consultation for Disneyland Innoventions Dream Home attraction.

  • Desiged and enforced all corporate messaging and brand standards.

  • Managed agency and freelance relationships as required, esp. ad and PR agencies.

  • Worked with partner companies in joint marketing efforts.

  • Provided communications services as needed across all departments.

Writer / Editor

Journalism and Freelance Writing

January 1993 - September 2008
  • Freelance Writer, Numerous publications, including the Austin American-Statesman, San Antonio Express-News, Columbus Alive, McSweeney’s, AOL, 1997-present.

  • Sports Editor, New Braunfels Herald-Zeitung, New Braunfels, TX, 1998. Responsible for all aspects of production of award-winning daily sports section.

  • Political Reporter, San Marcos Daily Record, San Marcos, Texas, 1997-98. Covered city, county and state-level politics for daily Class A newspaper.

  • Grant Writer, Successful $125,000 Distance Learning grant proposal to USAID, Rostov State University, Rostov-on-Don, Russia, 1996-97; Successful $375,000 Clean Ohio Trail Fund grant, 2007; multiple pending grant applications for parks and trail development, and accessibility improvements.

  • Editor, More than Moscow, a Business Guide to the Western Russia Provinces, 1997

  • Editor, Touchstone literary magazine, Kansas State University, 1994

Technical Communications

NSB Retail - Computer Software industry

January 2001 - July 2004
  • Wrote successful proposals for funding and strategic partnerships with Microsoft; developed successful argument for multi-million dollar R&D tax credit.

  • Prepared speeches, PowerPoint presentations and supplemental material for CTO presentations to board members, stockholders and potential clients; prepared multiple versions for audiences of varying technical expertise.

  • Wrote technology-related white papers detailing and justifying our corporate technology decisions, including our corporate technology vision paper, and articles in multiple industry journals.

  • Implemented automated system of document generation and publication that sped technical documentation updates from quarterly to bi-weekly; created and managed extensive set of Point of Sale technical and end user documentation.


Metacollege.com (A division of Mindflash Technologies) - E-Learning industry

May 2000 - November 2000
  • Managed team to analyze and prepare corporate response to university-issued RFPs with 80 percent finalist rate; won multiyear contracts with top universities in Illinois, Ohio and Pennsylvania.

  • Coordinated and scripted official presentations, including live demonstrations and PowerPoint supplements; Designed and implemented training for on-line course management applications.

Documentation Specialist / Quality Assurance Manager

Pixel Magic Imaging - Computer Software industry

August 1998 - May 2000
  • Wrote and maintained help file documentation, including scripting of audio help files for walk-up kiosk applications; published and maintained set of user manuals for five product lines, predominantly for walk-up digital photo retouching stations and systems for professional photography studios.

  • Built and managed Software Quality Assurance department responsible for 10 different applications; designed and documented all quality procedures.

Volunteer Experience

  • United States Peace Corps Volunteer, 1995-1997
  • Rostov State University, Rostov-na-Donu, Russia

  • Trustee, Delaware County Friends of the Trail; 2005-2008; Vice President 2006; President 2007, 2008.

  • Board Member, Communications Officer, Central Ohio Returned Peace Corps Volunteers, 2000-2003

  • Chair, Genoa Township Parks Board, Genoa Township, OH. 2007, 2008.

  • Used Bicycle Collection Lead, Pedals4Progress, 2008

Teaching Experience

Ohio Dominican University,
Department of Humanities, 2002
  • Introduction to Humanities

Rostov State University, 1995-97
  • Introducton to American Literature
  • Advanced American Literature
  • Creative Writing I
  • English for Business
  • English for Sciences

Kansas State University,
Department of English, 1993-95
  • English 101 (Composition)
  • English 201 (Principles of Rhetoric)
  • Teaching English as a Foreign Language


  • Adobe Creative Suite, esp. Photoshop and Premiere; Audactiy; Final Cut VII, X;

  • All MS Office applications, especially Microsoft Word; also Adobe Creative Suite, including Photoshop, Illustrator, etc. Certified Adobe RoboHelp.

  • HTML, CSS and web page design and maintenance; Fundamental principles of web design, web-based communications and web application development;

  • Desktop publication environments, and offset printing and production processes.


  • Russian: Conversationally fluent
  • French: Intermediate